Your marketing communications lead,
without the full-time hire.
We plan your campaigns, set your content strategy, bring in the right agencies and hold them to clear KPIs. You get one accountable partner and marketing that finally runs like a program, not a string of vendor invoices.
Led locally by a senior marketing communications specialist, backed by Core Ideas’ senior team of experts in India.
Great at your work. Stuck managing your marketing.
Most firms your size don’t have a marketing director. So the managing partner ends up doing the job in between client work. You hire a web developer, then a social media freelancer, then an ad agency. Each one needs briefing, chasing and checking. Nobody connects the pieces, and nobody can tell you what the money is actually doing.
Three pain points
We become your marketing
communications department.
Think of us as the marketing director you haven’t hired yet. We set the direction, bring in the specialists and make sure the work gets done, on brief and on budget.
Campaign planning
A 12-month communications calendar built around your business goals: what you say, to whom, where and when. Every campaign has a purpose, a budget and a measure of success.
Content strategy
Your firm’s key messages, tone of voice and topics, turned into a content plan for your website, email, social media, video and PR. Written to build trust with the clients you want.
Agency selection
We find, brief and hire the right execution partners: web developers, designers, social media, paid media, SEO and PR. You get specialists matched to the job, without the trial and error.
KPIs and briefs
Every agency gets a written mandate, a clear brief and targets they are measured against. No vague retainers, no guessing what you’re paying for.
Execution management
We run the agencies week to week, review their work, keep them to deadline and report back to you in plain English. One point of contact, one monthly scorecard.
You approve.
We manage.
The specialists deliver.
From first call to a marketing program that runs itself
Listen
A working session with you and your partners. We learn your practice, your clients, your goals and what you’ve tried so far.
Plan
We deliver your communications plan: messages, campaign calendar, content strategy, budget split and the KPIs that matter.
Build the team
We shortlist, brief and appoint the agencies and freelancers the plan needs, or bring your current vendors into line.
Run and report
We manage delivery month to month and send you one scorecard. What ran, what it cost, what it returned, what changes next.
Built for firms that sell expertise and trust
Law firms
Stand out in a crowded, high-spend market. We make sure every ad dollar and every piece of content points to the cases you want more of.
Financial advisors and consultants
Your clients buy trust before they buy advice. We build the steady visibility and credibility that turn referrals into a pipeline.
Architecture and design practices
Your portfolio is your strongest asset. We turn it into campaigns and content that win the projects you want.
Local businesses and dealerships
Owner-run businesses in growing cities that need professional marketing without building a marketing department.
Typically firms with 5 to 100 people and no full-time marketing lead.
Global perspective.
Local expertise.
Meet Priyanka Raj, a marketing strategist and fractional leader combining global experience, bold creativity, and commercial strategy to help businesses grow.
Book a call with PriyankaStrategy backed by insight. Growth driven by impact.
Priyanka Raj
Consulting Partner – North America
Tallahassee, Florida
From intern days to executive boardrooms, Priyanka Raj's passion for marketing has been an unrelenting drive. Her global journey spans 3 continents and 4 countries, collaborating with sharp minds across diverse cultural and industry landscapes. This global footprint gives her a multidimensional perspective on what makes people tick and what enables businesses to scale.
Over the past 12 years, Priyanka has continued to sharpen her expertise and establish herself in the North America market as a trusted marketing strategist and fractional leader. Her experience spans private enterprise, service industries, nonprofits, and the public sector.
Priyanka operates at the intersection of bold creativity and sharp commercial strategy. Over nearly two decades, she has orchestrated campaigns and growth roadmaps designed not just to meet targets, but to exceed expectations.
Precise Goals
Define exactly what success looks like before a single dollar is allocated.
Deep Insights
Uncover real human behavior and market truths that inform decisions and drive meaningful action.
Smart Budget Optimization
Make every resource work harder to maximize impact and deliver stronger returns on investment.
Priyanka doesn't operate as a detached external vendor. She steps in as an embedded growth partner who cares about your business objectives as intensely as you do.Let's talk about your growth
We've run marketing departments before. Here's what happened.
Real operating experience. Real commercial outcomes.
Launch → Scale
A new brand with a finished product and an internal sales team, but no one running marketing as a whole.
Took on the marketing lead role. Appointed the agencies, wrote their mandates, briefs and KPIs, and ran the marketing department week to week.
Heritage → Growth
A respected heritage business, 30 years of flat growth, and marketing that had always been done by the family itself.
Became their marketing function end to end. Refreshed the brand, set the communications plan and directed the external agencies.
Start small.
Scale when it works.
Choose the level of support that fits where you are today. Start with a specific need or bring us in as your ongoing marketing lead.
FAQ’s
Let's make your marketing work as hard as you do
Book a free 30-minute call with Priyanka. We'll look at what you're doing now, where it's falling short and what a focused plan could look like. No pitch deck, no obligation.
Book your call →