Who we are
Core Ideas Consulting works on the decisions that determine whether a business grows — positioning, proposition, portfolio, pricing, route to market and marketing leadership.
We came from marketing, and it remains our discipline. But businesses rarely have only a marketing problem. A positioning issue becomes a growth issue. A pricing issue looks like a demand issue. A gap in capability becomes a competitive disadvantage. Treating the symptom is how capable companies stay stuck for years.
So we look wider than the brief we are given. Marketing is where we start. It is not where we stop.
How an engagement runs
Most of our clients engage us without ever having met us in a room. That works because the engagement is designed for it, and because we are clear about how it runs.
Experienced Consultants, Start to Finish
The person you meet in the first conversation is the person doing the thinking. No pitch team that disappears after signature, no junior analyst inheriting the brief in week three.
Built For Working At a Distance
We hold a working overlap with your business hours and structure engagements around scheduled decision points rather than constant availability. You get progress between calls, not only on them.
A Defined Scope and a Defined End
Agreed before we start. You should always know what you are buying and when it concludes.
Outputs You Can Forward
Everything we produce is written to be read by a board, an investor or a parent company without translation or reformatting.
You Own What We Build
Strategy, frameworks, assets, systems and documentation transfer to you throughout — not in a handover at the end
Sectors we work in
Building meaningful connections across industries through thoughtful design and strategic solutions.
Harshawardhan Oak
Founder & Director, Core Ideas Consulting
Building a marketing-led growth consultancy from 25+ years of experience.
Harshawardhan Oak is a marketing leader with 25+ years of experience across corporate marketing, advertising, agencies and consulting. His career has spanned brand building, marketing strategy, advertising and integrated campaigns, progressing into leadership roles focused on business growth.
He has worked with founder-led businesses, established companies and international brands across diverse categories and markets.
That experience—seeing marketing from inside businesses, from the agency side and from the leadership table—led him to build Core Ideas Consulting, a marketing-led growth consultancy built around a simple philosophy.
Marketing at Core. Business Beyond.
Priyanka Raj
Consulting Partner – North America
Tallahassee, Florida
Global perspective. Local expertise.
Meet Priyanka Raj, a marketing strategist and fractional leader combining global experience, bold creativity, and commercial strategy to help businesses grow.
From intern days to executive boardrooms, Priyanka Raj's passion for marketing has been an unrelenting drive. Her global journey spans 3 continents and 4 countries, collaborating with sharp minds across diverse cultural and industry landscapes. This global footprint gives her a multidimensional perspective on what makes people tick and what enables businesses to scale.
Over the past 12 years, Priyanka has continued to sharpen her expertise and establish herself in the North America market as a trusted marketing strategist and fractional leader. Her experience spans private enterprise, service industries, nonprofits, and the public sector.
Priyanka operates at the intersection of bold creativity and sharp commercial strategy. Over nearly two decades, she has orchestrated campaigns and growth roadmaps designed not just to meet targets, but to exceed expectations.
Strategy backed by insight. Growth driven by impact.
Book a call with PriyankaFrom complexity to clarity.
From clarity to action.
Understand
We immerse ourselves in the business, market, customers, numbers and ambitions. We identify the symptoms, then go looking for the cause underneath them.
Prioritise
Not every problem deserves solving today. We identify the few issues capable of real impact, and say plainly what can wait.
Act
Strategy only creates value when it changes something. We work alongside your team to turn ideas into decisions, systems and measurable outcomes.