Marketing at the core.
Business beyond.

Core Ideas Consulting is a marketing-led growth consultancy. We work with funded startups, small and mid-size enterprises and founder-led businesses on the decisions that determine whether they grow.

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Growth rarely has
a single cause.

A positioning problem becomes a growth problem. A pricing problem looks like a marketing problem. We look past the symptom to find what is actually holding the business back — and then we fix that, rather than everything else.

How we work →

Senior marketing leadership,
without the full-time hire.

Experienced marketing leadership inside your business, setting direction and answering for the outcome — at a fraction of the cost and commitment of a permanent appointment.

Fractional CMO →

Who we work with

Funded
Startups

You have raised money and now have to prove the model. We help you get positioning, proposition and route to market right before scale makes mistakes expensive.

Small and Mid-size Enterprises

The business works, and growth has become harder than it used to be. We find what is constraining it and build a practical plan around removing that.

Founder-led
Businesses

You are still making the important calls yourself. We bring an experienced outside perspective that will challenge assumptions and help you move faster.

Professional
Practices

You have grown on reputation and referral, and that has reached its limit. We help the practice say clearly what makes it different — to people who do not already know you.

A marketing-led growth consultancy for ambitious businesses

We work on the decisions that determine whether a business grows: who it is for, what it offers, what it charges, how it reaches people, and who is leading that work.

Marketing is our discipline. The business behind it is our subject.

How we work with you

Three programmes and two capabilities. Each engagement has a defined scope and a defined end.

Core Compass

Find what is holding growth back. 21 days.

Sprint 90

Turn one decision into momentum. 90 days.

Fractional CMO

Senior marketing leadership. On demand.

HOW WE WORK

How an engagement runs

More about how we work →
01

Senior People, Start To Finish

The person you meet in the first conversation is the person doing the thinking. No pitch team that disappears after signature.

02

A Defined Finish Line

Core Compass runs 21 days. Sprint 90 runs 90. Engagements are scoped as missions with an end, not retainers that quietly renew.

03

You Own What We Build

Strategy, frameworks, systems and documentation transfer to you. The objective is to leave the business more capable, not more dependent.

INDIA ENTRY

Considering India as your next market?

India rewards businesses that understand it and punishes those that assume. We help you decide whether to enter, and if the answer is yes, how to enter as something the market actually wants.

  • In-depth knowledge across sectors for specialized insights.
  • Customized strategies addressing unique challenges and goals.
  • Proven success delivering impactful results to clients.
  • Collaborative partnership ensuring effective implementation.
  • Ongoing support to adjust and refine strategies.

Success Stories

Discover how we’ve helped clients achieve remarkable results.